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While all of your textbooks are available in your Canvas course pages, WCU Library provides supplementary eBooks for you to use in your research.
Additional eBooks can be found in the Ethics and Research & Writing sections of this guide, as well as in the WCU library catalog.
For information on each eBook, hover over the circular " i " icon.
Business Models by
The dynamics of market changes determine new perspectives both in the theory and practice of management science. The mechanisms of doing business aimed at achieving a high level of company performance are changing. This requires adequate instruments based on the solid pillars of strategic management. Undoubtedly, the key ontological beings which determine the success of an organisation are effective and efficient business models, strategies and business processes. A kind of strategic hybrid emerges that shapes the principles of doing business subject to pressure, constraints and emerging opportunities. In this approach, companies implement strategies for growth and development not only to survive, but also to achieve a strong and competitive advantage. Value creation is another area of developing management science and practices, defining key factors underlying the conceptualisation and operationalisation of business models, strategies and business processes. The above mentioned concepts are nowadays widely discussed, creating a new dimension of strategic management. This monograph consists of chapters focused on both theoretical and practical conditions of modern companies, specifically focused on building effective and efficient business models and strategies. This monograph primarily refers to new research perspectives which determine the new challenges of strategic management. The aim of the monograph is to present views and approaches to strategic management determined by the development and growth of companies through building their business models and strategies. The issues addressed in this book are: determining key trends in the theory and practice of management science; defining key ontological beings and their use in the dynamic management of modern companies; presenting the new dimensions of strategic management as seen through the eyes of the international authors of individual chapters; the possibility of applying solutions to problems addressed in this monograph. The editor and authors hope that the presented combination of theory and practice will satisfy the needs of readers, in particular managers of modern companies, business consultants and researchers.
The Functional Areas of Business by
Do we need yet another textbook on business fundamentals when every publishing house has stacks of such books ready for sale? No, we do not need another standard textbook. What we need is a new kind of teaching tool that at once accommodates the modern-day classroom and exposes new century students to the contemporary world of global capitalism in which today's businesses operate. In primer form, Dr. Patrice Flynn clarifies the functional areas of business, a term used to describe what every businessperson needs to understand to be successful, from entrepreneurship to small business development, legal structure, going global, finance, big data, marketing, management, and more. This primer demonstrates how a master teacher teaches new century students, thus giving supremacy to pedagogy along with rigorous content. The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work. Every student will come away not only with a sense of the business areas that pique their interest but also with a deeper understanding of business from which to craft next career steps.
Impact of Globalization and Advanced Technologies on Online Business Models by
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today's digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Vision and Strategy by
Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking.
Entrepreneurial and Small Business Stressors, Experienced Stress, and Well Being by
Volume 18 of Research in Occupational Stress and Well-Being is focused on the stress and well-being related to Entrepreneurship and Small Businesses. This volume focuses on entrepreneurial and small business owners; stress, health, and well-being as it relates to personal, work, and success outcomes. The literature linking stress with entrepreneurship and small business has been somewhat scattered to date in that stress has been treated as an antecedent of decisions to create new ventures, a frequent outcome experienced by entrepreneurs and small business owners (or self-employed businesses), and a moderator of the entrepreneurial process. We attempt to resolve some of the inconsistences theoretically and to better frame future research in this important area of study. We have seven chapters that cover topics from theory-building to context in small businesses to utilizing resources. We have divided our seven chapters into three sections. In the first section, we include three chapters that examine new theories, frameworks and future research agendas in entrepreneurship. In the second section, we have two chapters that examine contexts, specifically, heterogeneity and non-family membership in small businesses. In the final section, we have chapters that examine the important role of resources in entrepreneurship. We believe this volume offers critical analyses of research on stress and entrepreneurship as well new frameworks for future research.
Innovative Activity in Minority-Owned and Women-Owned Business by 
Small Business: Funding, Management and Mentor Programs by
Congressional interest in small business access to capital has increased in recent years because of concerns that small businesses might be prevented from accessing sufficient capital to enable them to start, continue, or expand operations and create jobs. Chapter 1 focuses on the Small Business Lending Fund (SBLF). It opens with a discussion of the supply and demand for small business loans then examines other arguments presented both for and against the program. Chapter 2 discusses how SBA monitors lenders' compliance with the credit elsewhere requirement, the extent to which SBA evaluates trends in lender credit elsewhere practices, and lenders' views on the credit elsewhere criteria for 7(a) loans. Chapter 3 examines the State Small Business Credit Initiative (SSBCI) and its implementation, including Treasury's response to initial program audits conducted by the U.S. Government Accountability Office (GAO) and Treasury's Office of Inspector General (OIG). Chapter 4 discusses small business startups' experiences with the SBA's management and technical assistance training programs, focusing on Small Business Development Centers (SBDCs), Women Business Centers (WBCs), and SCORE (formerly the Service Corps of Retired Executives); the SBA's 7(a), 504/CDC, and Microloan lending programs; and the SBA's Small Business Investment Company (SBIC) venture capital program. Chapter 5 examines small business startups' experiences with the SBA's management and technical assistance training programs, focusing on Small Business Development Centers (SBDCs), Women Business Centers (WBCs), and SCORE (formerly the Service Corps of Retired Executives); the SBA's 7(a), 504/CDC, and Microloan lending programs; and the SBA's Small Business Investment Company (SBIC) venture capital program. Chapter 6 provides an overview of the federal government's various small business mentor-protégé programs.
Small Business Issues: Contracting, Compliance and Tax Benefits by 
Creativity and Data Marketing by
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
Marketing 5. 0 by
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · "Segments of one" marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The "Whatever-Whenever-Wherever" service delivery · "Everything-As-A-Service" business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Measuring Marketing by
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics--including significant updates to the online/digital/social area-- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.
Agile: the Insights You Need from Harvard Business Review by
More than a buzzword, agile is a powerful business tool for all. To the uninitiated, agile is a software development and project management process involving white boards, colored Post-it Notes, and stand-up meetings. It may seem as though agile doesn't and won't ever apply to you. But agile is here to stay, and its benefits can be realized beyond IT and project management into other areas of your business. If you're a leader, it's worth exploring how your group can benefit from the higher productivity and morale agile brings. Agile: The Insights You Need from Harvard Business Review brings you today's most essential thinking on agile, from exploring the conditions under which agile is most effective and easiest to implement to reducing new-product development risk to bringing the most valuable products and features to market faster and more predictably. The lessons in this book will help you introduce agile into a broader range of activities and accelerate profitable growth for your company. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.
From Start-Up to Grown-up: Grow Your Leadership to Grow Your Business by
Every start-up founder feels overwhelmed and uncertain at various times. The key to managing the relentless turmoil of a start-up is learning to manage yourself. From Start-Up to Grown-Up gives you, the founder and CEO of a great start-up, the knowledge and experience that executive coach Alisa Cohn has gained from helping companies such as Etsy, Foursquare, InVision and The Wirecutter become headline names. Growth of your company begins with growth within you. The book provides you with effective and practical ways of maximizing your strengths, defusing your triggers, controlling your self-doubt and building on your motivators. With these self-management tools, you can then turn your attention to managing your team by ensuring the flow of communication and finding the joy of delegation and the soul in meetings. Finally, you gain practical tools for managing the company and ensuring overall effectiveness of your team and strategy, using specific scripts you need to have delicate or difficult conversations. Filled with stories drawn from the author's experience, From Start-Up to Grown-Up helps you build a company with a set of core values that everybody lives by and where everyone shares a vision of where the company is going and how to get there.
Leadership for Innovation by
Leadership for Innovation takes a look at organizations' desire to make innovation every employee's responsibility and teaches organizational leaders to create an innovative climate. Studies have revealed that although organizations desire to make innovation every employee`s responsibility, the major challenge is how to create a climate where every employee across functional units is involved in advancing innovation. Employee-driven innovation does not happen naturally, or by relaying on traditional management tools and approaches. Organizational leaders must possess the necessary innovation skills to develop and implement crosscutting innovation-support systems and practices. With over 10 years of experience focusing on designing workforce innovation-support systems, David Masumba shares strategies and policies that help companies create a climate of innovation. Leadership for Innovation offers tools that organizational leaders across industries, individuals aspiring to assume leadership roles, and undergraduate and graduate students can apply to develop essential innovation skill sets and bring themselves or their company to a whole new level.
Leadership Unravelled: The Faulty Thinking Behind Modern Management by
his book explores the persistently disappeared and unacknowledged constraints that inhibit leaders in every context. It argues that these constraints – defined in this volume in terms of five organisational paradoxes and six management myths – are found at large in society and are especially impactful in organisational life. By calling attention to, and exploring in rigorous detail, these paradoxes and myths, this book helps leaders, and the leadership systems they are part of, to wriggle free of the tacit assumptions that lock them into a cul-de-sac of simplistic prescription and heroic individualism.
Meaningful Partnership at Work: How The Workplace Covenant Ensures Mutual Accountability and Success Between Leaders and Teams by
Why are some work partnerships exceptional while most are not? How can we establish and sustain an enhanced level of cohesion, connection, and collaboration in the most important work relationship, the one between a manager and team? What could remedy the high levels of isolation and anxiety so many feel at work these days? Silver and Franz explore the concept of 'meaningful partnership' in the workplace. They present meaningful partnership as a mindset where both leaders and their teams are fully committed to ensuring the support and success of the other. Then, they describe a model called ERTAP, which stands for Empathy, Respect, Trust, Alignment, and Partnership, which is the foundation for meaningful partnership. Finally, they detail a practical yet transformative relationship-building process referred to as the Workplace Covenant. This enables leaders and teams to create mutual commitments with obligatory weight that help them to feel accountable for the success of the relationship and each other. The book includes real client stories that illustrate the dimensions of partnership and the Workplace Covenant process. Silver and Franz also outline other work relationships that can benefit from meaningful partnership, pitfalls to avoid, relevant research, and insights derived from years of consulting experience. This book is a must-read for leaders interested in a better working relationship with their team; for teams who have critical work partnerships with other teams; for individuals who work closely with other individuals and need an exceptional 1:1 partnership; and finally for third-party experts in HR or continuous improvement who are seeking a new powerful way to help clients feel supported and be more successful.
The Long-Distance Teammate by 
Business Communication by
Business communication examines various aspects of communicationin business including an extensive historical overviewand introduction of business communication and overcomingbarriers to communication. It includes definitions of internalcommunication, external communication along with oral communicationthat talks about the power of speech. Provides thereader with insights into the development of its history, so as tounderstand the business communication and the role writing skills play in an effectivebusiness communication along with various applications of business communication incross-cultural communications.
How Strategic Communication Shapes Value and Innovation in Society by
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society we´re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.
Learning in the Age of Immediacy by
Welcome to the Age of Immediacy. We're in a new era of learning, one in which learners expect information to be available when and where they want it. How do you make sure your content can keep up? Use these five factors: automation, the cloud, mobile, big data, and the Internet of Everything. In Learning in the Age of Immediacy: 5 Factors for How We Connect, Communicate, and Get Work Done, learning strategist Brandon Carson argues that these five edge technologies are here to stay. Through case studies and interviews with industry experts, he shows how they will continue to affect training's design, delivery, and evaluation. And he gives practical advice to integrate them into your learning strategy, helping you answer important questions along the way: What will the workforce you support look like in the next several years? How will you work in the streaming economy the cloud has introduced? Do you have a mobile strategy for learning? (You should.) And how will you use the emerging practice of data science? The stakes are high, and the five factors could be the difference between achieving measurable results and driving your learners to seek solutions elsewhere. Use Learning in the Age of Immediacy to create a learning plan that will serve your workforce now and in the future!
Mastering Business for Strategic Communicators by
The most successful communication professionals are no longer just communication experts--they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Businessprovides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.
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