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While all of your textbooks are available on your Canvas course pages, the WCU Library provides hundreds of supplementary eBooks for you to use in your research.
Search for eBooks in the WCU library catalog by searching a keyword and then selecting the "eBook" filter under "Format" on the left-hand side.
Leadership for health professionals : theory, skills, and applications by 
Leadership in practice : essentials for public health and healthcare leaders by 
On leadership : an interdisciplinary approach by 
Fix Injustice, Not Kids and Other Principles for Transformative Equity Leadership by 
Leadership in Management by 
The Assistant Principal Identity by 
Opportunities and Challenges of Business 5. 0 in Emerging Markets by 
Handbook of Research on Business Model Innovation Through Disruption and Digitalization by 
Marketing 5. 0 by
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · "Segments of one" marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The "Whatever-Whenever-Wherever" service delivery · "Everything-As-A-Service" business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Marketing : Principles of Customer-Centric Business Management by 
Putting improv to work : spontaneous performance for professional and personal life by 
American eloquence : language and leadership in the twentieth century by 
The Language of Leadership by 
Communication As Social Theory by 
Leadership for evidence-based innovation in nursing and health professions by Terms of Use | Privacy Policy | Legal Notice | Federal Disclosures | State Disclosures | Title IX | Accreditation
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